Smart home tech has gone outdoors. Across Canada, homeowners are adopting outdoor solutions that enhance curb appeal, boost security, and transform their outdoor living spaces. From automated sprinklers to app-controlled lights, outdoor smart solutions are a fast-growing segment in the home improvement market.
For home services providers, this trend presents exciting room for growth. Newer outdoor lighting products are becoming highly desirable, and various upgrades make upselling that much easier. This scalable model has proved to be a lucrative opportunity to transform homes and create value for long-term customers.
The Rise of Smart Outdoor Lighting
Today, outdoor lighting has evolved from a simple utility into an essential element for homeowners. People are no longer just interested in simple porch lights; they want a lighting system that is as sophisticated as the one in their home, that enhances safety, and is energy-efficient while remaining aesthetically pleasing.
The Canadian smart home market is set to grow rapidly. Market research indicates that the smart home market value hit $3.1 billion USD in 2024, expecting to double to approximately $6.5 billion by 2034.
Smart home technology now includes more than just indoor systems – think smart lights, thermostats, and even door locks. The latest landscape and architectural outdoor lighting can now connect seamlessly to mobile apps, making it easy to integrate into existing smart home platforms. With just a few taps on their phone, homeowners can control lighting zones, set schedules, and even change colours. Sustainability-minded homeowners are turning to smart outdoor lighting for its energy efficiency. Most outdoor lighting products use LED bulbs, which are dimmable, longer-lasting and far cheaper to run than traditional lighting.
For home services providers, adding smart lighting has become the ideal product. Unlike traditional retail, direct sales enable companies to showcase smart lighting on real homes, allowing customers to see the transformation directly!
Why Smart Outdoor Lighting Works So Well for Home Services Providers
Smart outdoor lighting offers a clear path for home services providers success, thanks to to benefits like these:
- Upselling: Companies can often bundle installations with a new lighting system at a discounted rate to boost sales and deliver extra value.
- Easy Demonstration: Nothing beats a good before-and-after. Dealers can switch the lights on and instantly showcase the difference to their customers
- Scalable Business Model: Dealers can build a network of fellow Dealers, expanding their reach – and their income – well beyond direct sales.
Long-Term Value for Homeowners
Case study: A Canadian couple used to pay a local company to install and remove holiday lights every year. Instead, they invested in a permanent outdoor smart lighting system.
The upfront cost of the lights was less than three seasons‘ worth of installations – and over the expected 20+ year lifespan of the system, they’re on track to save more than $10,000. Bonus? It’s perfect for year-round use, from pathway safety to ambient lighting for summer nights.
How Dealers Can Maximize Sales
Success in this space takes more than just great products – it’s about smart strategy:
- Targeted Marketing: Zero in on homeowners, real estate agents, and small business owners who value curb appeal and security.
- Leverage Technology: Use apps or augmented reality (AR) tools to showcase potential lighting designs directly on a client’s property.
- Re-sell To Existing Network: Market to existing customer base.
Lighting the Way Forward
Across Canada, demand for long-lasting, energy-efficient outdoor lighting is only growing. For home services providers, it’s more than a sales opportunity – it’s a way to deliver memorable customer experiences and build future-ready networks. By leveraging the visual impact of smart lighting, embracing tech-driven integrations, and harnessing the power of community-based sales, companies can carve out a niche in this rapidly expanding market. With the right approach, smart outdoor lighting can do more than just brighten spaces – it holds the power for entrepreneurial success.
About The Author
Dan Junkins, CEO at Celebright
An entrepreneur and business leader with over 20 years of experience driving innovation and growth. His passion for sustainability and ethical business practices has positioned Celebright as a forward-thinking industry leader, dedicated to making a lasting, positive impact on the world.