from Ned Levitt, senior partner, Dickinson Wright LLP. Buying power, name recognition, expertise (both in the business and in the business of franchising), advertising clout and research and development are some of the benefits prospective franchisees expect when buying a franchise. With the newer systems, these benefits may not materialize for several years, if at all. There is no question that the risks for franchisees in the start-up… Continue reading Buying a Franchise: New Systems Versus Mature Systems