For many, the dream of entrepreneurship and franchise ownership remains just that. A dream. After almost 20 years in the movie business operating one of Canada’s largest and most successful video and game rental franchises Jumbo Video, Jim Gormley decided to dedicate the next chapter of his career to helping others find their success and achieve their goal of franchise ownership.
Franchising is a great way to replicate and grow a tried and proven business concept. While many businesses that are excellent prospects for franchising, they can find it very daunting and difficult to deploy in other territories or countries. NOT because of any lack of commitment on their part, but because there’s just not enough time in the day to run their business and also package the business for duplication or set up an efficient and cost effective franchise sales, franchisee recruitment, franchisee disclosure, and real-estate group, internally, especially internationally.
As President & CEO of The Franchise X-Perts (TFX), Jim Gormley is doing just that. “Having spent the bulk of my career as a franchisor it felt timely to help navigate the landscape for others to achieve the same success. I wish I had TFX 20 years ago to lead me through the process. What we are offering at TFX is really a one-stop-shop for franchisors and those who want to be one.”
Taking the Guess Work out of Franchise Ownership
TFX is an organization that is committed to providing both established franchisors, and developing franchisors, with innovative franchise growth solutions and to working with emerging franchisors, and with businesses considering franchising to assist them in the development of their franchise concepts on a local, national and international level.
TFX strategically connects the resources and guidance from the parent company franchisors to replicate success attained in their home country in Canada and abroad.
TFX modus operandi “if its not broken don’t fix it” falls in line with its core belief that if the franchisor is inclusive and supportive and the franchisee is the right “fit” for the culture they will both succeed.
So what is a franchisee or area developer looking for in a franchise before deciding to invest in that system?
Franchisees join a network because they want to be part of a successful organization and part of a highly motivated TEAM.
There is NO “I“ in TEAM particularly in a successful franchise. Only when both the franchisor and the franchisee are working T-ogether for the benefit of E-veryone they will A-chieve M-ore.
Franchisees are also looking for a Franchise system with SPIRIT! One that:
Has a proven…
Has recognized brand…
Can generate recurring…
Can provide a reasonable ROI…
And provides ongoing…
TFX harnesses the power of a team of dedicated franchise professionals, all with cross-discipline expertise in franchisee recruitment, franchise sales, social media and traditional marketing, web site and SEO management, franchise operations, POS management, site selection and site build-out management, and franchise administration.
“Our business model is quite revolutionary, and I think it’s the reason we are seeing a shift in the demographics of new franchisors,” says Gormley. “Franchisors can successfully satisfy the desire to rewire rather than retire from their current profession or career and start their own businesses. While it’s not new for people to aspire to be their own boss, it is far more attainable now regardless of age or level of career history with reliance on our tested concepts. It’s a daunting task to start from scratch so we’ve taken it out of the equation. Our intrepreneurs as we call them can attest to our easy approach”
An intrepreneur is someone with entrepreneurial skills but works best within a franchise system. Intrepreneur’s, by definition embody the same characteristics as an entrepreneur – conviction, passion, and drive.
What Role Does The Franchise X-Perts Play
TFX understands the Global Franchise category and recognizes the potential of finding new and emerging franchise concepts eager to develop their systems in Canada. Utilizing TFX resources they are able to source and negotiate master franchise opportunities to bring to Canada.
TFX will also source, recruit, validate, secure, and disclose franchisees and area developers for their clients. They understand the importance of not only finding a new franchisee but also finding the “RIGHT” franchisee. This, they believe above all, is critical to the development and ultimate success of any franchise.
TFX in conjunction with each client will:
- Determine the target candidate.
- Source the candidates and assess their capability.
- Feed the plan and deploy the sales strategy
- Engage the right franchisees.
- Encourage internal validation of the system.
- Start a relationship and not just close a sale.
- Assist with the preparation and maintenance of all franchise legal documentation including but not limited to the Disclosure Document, Franchise Agreement and lease negotiations.
- Target, source and negotiate Area Developer opportunities
- Source and negotiate real-estate site -selection
- Identify the best new social media marketing platforms
- Manage all Franchise Trade shows
- Develop a local emerging market strategy
TFX franchising method improves the chances of a seamless transition and expansion into the franchise system in Canada. It sets the foundation to successfully, and quickly recreate the system while providing new growth for the system in another market.
An integral part of the franchising business is to have fluid two-way communication between the franchisor and subsequent franchisees. It is vital that the Franchisor support team maintains a consistent understanding of the franchisees in order to protect its brand, grow its revenue and succeed as a franchise.
Likewise it is imperative that the franchisees have access to the documented expertise of the franchisor, along with marketing and business processes.
By properly identifying and duplicating the business processes, from sales, recruitment, real estate to franchisee support, the process of organizing and deploying a franchise becomes much more simplified. And the chances for success are heightened.
The Bottom Line
The ability of the franchisor to provide a concept and system that can offer franchisees:
- A strong franchisor
- A reasonable initial investment
- A reasonable return of investment
- Incremental and recurring revenue from multiple sources
- Enduring and deep relationships
TFX can help your Franchise system check all the boxes.
TFX is committed to franchising and will help each client realize its vision and maximize its growth potential in Canada, and Internationally.
“Our website is a good place to start if you are considering opening your own franchise,” says Gormley. “We invite anyone remotely thinking of entering the franchise business to participate in the webinar on our site. It’s a remarkable tool we offer free of charge. Then set up a consultation so we can access your goals and flush out a plan for you. We are your savvy business partner with you ever step of the way as you achieve success. Its really that simple.”
TFX works with Canadian, U.S., European, and Australian franchise concepts and is currently deploying other franchise systems in Canada the U.S. the Caribbean, South America and Australia. Their roster of clients includes ci gusta! Canada, Dogtopia Cafe2U, Planet DVD Kiosk and Above Grade Level.