Canadian Franchise

ShelfGenie London Has Banner First Year

ShelfGenie London franchise

ShelfGenie London completed over 100 projects in their first calendar year, using customized Glide-Out™ shelving, and relieved frustration with customised solutions for kitchens, bathrooms, and more.

Spurred by the increasing trend amongst homeowners who are investing in improvements that restore order and efficiency to their daily lives, ShelfGenie London has shown steady growth and helped more than 100 clients create the spaces of their dreams in its first year of business.

Homeowners continue to be more confident about investing in home improvements. Canadians spent more than $71 billion on home remodelling last year and that figure is expected to grow by 1.9 per cent nationally in 2016 and by 2.8 percent in Ontario.

Jason Webb along with his business partner, Jeff Weishar, opened ShelfGenie London after realizing there was a void in the market for customized and high-quality storage solutions.

“With the strength of the local housing market and more people choosing to renovate their existing homes, there was huge potential for ShelfGenie to make an immediate impact. Our custom-designed Glide-Out shelves are unleashing the power of existing cabinets and bringing happiness back into homeowners’ lives,”

said Webb, who previously worked for 15 years in the home repair and restoration business.

Homeowners continue to call on ShelfGenie’s design experts to address the pain points associated with disorganization and limited access to items in kitchens, bathroom and other spaces in the home. The most popular solutions among the more than 100 projects the London team has completed include pantry organization, base-cabinet solutions that put all items within easy reach, blind corner solutions and two-tiered glide-out shelves, called risers, which fit under sinks and around drain pipes.

“There is a high demand for the solutions we provide among the aging-in-place who want to remain in their homes long-term, but have difficulty bending down or reaching for items in their cabinets,” added Webb. “At the same time, we’re seeing more families with young children investing in Glide-Outs to make areas more kid-friendly as well as first-time homeowners who are looking for low-investment, high-return home improvements that increase the overall value of their home.”

Looking ahead, the company is forecasting a 15 per cent growth in sales for 2017 as local consumers become more familiar with ShelfGenie’s products and services. ShelfGenie London is slated to attend a series of local and regional home shows in Spring 2017, including:

  • London Lifestyle Home Show, January 27-29;
  • St. Thomas Home Show, March 31- April 2; and
  • Stratford Home & Leisure Show, April 21-23.

Home show attendees have the opportunity to try out the full range of Glide-Out shelving solutions in their mock kitchen and learn about their no-hassle customer service approach, which earned ShelfGenie one of the industry’s best net-promoter scores, aligning its client experience with that of Southwest Airlines, Apple and Trader Joe’s.