Canadian Franchise


Cover, Volume 2 Issue 2 Sangster's Feature

Within a growing industry Sangster’s Organization continues to grow and keep up with the everchanging market of Canada’s $3.5 billion organic health food industry.

Sangster’s is a leading family owned and operated franchise of vitamins, minerals, herbal and sports supplements, as well as natural and organic foods and natural body care products.

Quality of Products

In addition to carrying other national brands, Sangster’s sells their own exclusive label, allowing them to ensure quality control so that their products meet the highest standards. Since the purchase of their manufacturing plant in 2010, Sangster’s produces all of their vegetarian-capsuled supplements, packages their own protein supplements and some of their organic foods.

“With our integrated vertical system we purchase raw materials, manufacture our own brand of products then distribute them and other national brands to our stores across Canada. This helps us have a lot more control over the quality and the types of products that we can provide to our customers,” says Wanda Wilson, Vice President of Sales and Marketing.

Sangster’s sells a wide variety of products for people with all different types of nutritional needs. From black cherry juice concentrate to relieve pain associated with arthritis and gout, or oregano oil which is commonly used to treat colds and flus. Their natural soaps, shampoos and lotions are gentle for the skin and free of harmful chemicals and petroleum. Other products include digestive aids, proteins powders and great tasting healthy snacks like kale chips and more.

Growing the Company

Through their quality products and dedicated franchisees, Sangster’s is looking to expand their presence throughout Canada. “We want to expand out into the west, specifically within Alberta, Saskatchewan, Manitoba and the Okanagan region. We would also love to be able to expand more into southern Ontario and in New Brunswick as well,” says Wilson.

There are two business models for those interested in becoming a franchisee: one is to operate one of Sangster’s Health Centres, which are franchises under 1,000 square feet, wherein owners sell primarily supplements, sports nutrition and natural body care products. A few years ago, Sangster’s also implemented Sangster’s Organic Market business model, wherein owners manage approximately 2,000 square-foot franchises. This alternate business model offers franchises with a much wider selection in organic foods, including gluten-free, vegetarian and vegan options.

“As a franchised system, our focus is to continue to franchise across Canada. That process involves looking for people who have an interest or passion in the health food industry and want to own their own business,” explains Wilson.

In fact, Wilson attributes part of Sangster’s success to it being a franchised system that is based on a family legacy, as the corporate structure allows passionate individuals to thrive. The company embraces change, whether this entails the decision to create a new product, or something comparatively much larger— such as purchasing a manufacturing plant or introducing a new business model for franchisees.

“It plays into a lot of passion and desire to make sure that we’re still viable and relevant year after year. It leads into always looking for new things, whether it’s new technology for our stores or new and innovative products for the consumer.

We’re always looking to change and improve ourselves,” she says. Educating the Public Sangster’s understands the importance of education in a field that’s constantly changing and growing. As increasing numbers of people are becoming interested in preventive care and eating organic, it is crucial to keep up-to-date and knowledgeable within the health food industry.

“We strongly believe in education: education for our franchisees and for their staff. The more they know and the more educated they are in our industry, the better they will be at providing good choices for our customers,” Wilson states.

Sangster’s keeps a close relationship with their franchisees to ensure that they communicate effectively with each other, listen to the franchisees’ needs and maintain a good partnership. As one of their main corporate goals is to provide a generous selection of high quality natural products to consumers, having passionate and educated franchisees is key. “Whether it’s to our franchised system or
to the consumer, providing good quality products and educated advice is our main focus,” says Wilson.

People who are interested in learning more about how to live a natural lifestyle and sharing that knowledge with others are prime candidates for joining the Sangster’s team. Being a franchisee provides job satisfaction by giving franchisees a platform to build open, honest relationships with customers and work with a positive team with good family values. “We’re looking for people who want to make a difference in people’s lives in a healthy, natural way.

This is really a fun industry because it’s constantly changing. It’s growing and growing year after year, especially within the organic category,” says Wilson.