Rabba Roots returns to Mississauga Food Bank with 5400 eggs thanks to longstanding partnership with Burnbrae Farms

Rabba returns today to the Mississauga Food Bank with a truck-full of eggs, courtesy of Burnbrae Farms. The donation, 5,400 eggs to be exact, builds on a partnership that goes back to 1986 and has become an annual tradition for the two Ontario-based family companies.

“We’re in business to feed and serve our neighbours”, says Rima Rabba, who co-leads the company’s community giving program, Rabba Roots. “When we can do so through donations, we make sure we do and invite our partners to do the same. As we’ve seen with Maple Leaf Foods’ donation earlier this week and today with Burnbrae, we are truly surrounded by wonderful, supportive partners.”

The Mississauga Food Bank recently relocated to a larger location to meet a dramatic increase in food bank usage. This February alone the food bank saw 13,850 visitors which represents a 44% increase over the same month last year.

“Every donation makes a world of difference,” says Meghan Nicholls, CEO at The Mississauga Food Bank. “Given the growing need, we’re calling on all our longstanding partners to help us reach out to find new donors. We cannot thank Rabba, Maple Leaf Foods and Burnbrae enough for doing exactly that, year after year.”

“Partnering with Rabba Roots for this annual Easter egg donation has become very important to us,” said Margaret Hudson, President & CEO of Burnbrae Farms. “We appreciate partners like Rabba who share our concern for local communities we both serve year-round with quality, nutritious food from our local farms.”

The two Ontario-based companies agreed that they would continue to explore new ways to support local and regional foodbanks.

A delivery of 5,400 Burnbrae Farms eggs arrive at The Mississauga Food Bank just in time for Easter weekend. The eggs were delivered on April 6th, 2023 by Rima Rabba, Director of Marketing at Rabba Fine Foods, Connie Goodhall, Ontario Field Sales Manager at Burnbrae Farms and Iain McRuvie, Vice President of Retail Sales at Burnbrae Farms.

About Rabba Fine Foods

Rabba Fine Foods, known as a loved Toronto institution, local market and convenience store that serves the daily grocery needs of more than 36 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, a deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba, its Rabba Roots community program or any of its locations, visit rabba.com.

About Burnbrae Farms

Burnbrae Farms is a sixth-generation family owned and operated Canadian company that has been producing eggs and egg products for almost 80 years. With egg grading, processing, and farming operations in five provinces across Canada, it has been privately owned and operated by the Hudson family since it was founded in 1891. To learn more visit burnbraefarms.com.