Canadian Franchise


Mr Mikes

Canadians love hockey, but being on the ice for 250 hours could be a little much for even the most diehard
Canuck. For the team at RAMMP Hospitality Brands, the owner of the MR MIKES SteakhouseCasual franchise, however, it was worth it.

The 10-person team volunteered their time as referees and supplied a breakfast of mikeburgers to participants at the
World’s Longest Hockey Game, held in Edmonton from Feb 6-16. The Guinness-World-Record-breaking event raised $1.1
million dollars for the Alberta Cancer Foundation.

With a total of 40 players at the 250-hour event, plus support staff on around the clock, there was no shortage of
hungry mouths to feed. “We were blown away by how the community rallied,” said Robin Chakrabarti, Co-Owner of
RAMMP, who spearheaded MR MIKES’ support alongside RAMMP staff volunteers. “One of our local franchisees volunteered as a referee and even got to give former NHL player Janne Ninimaa a penalty.”

RAMMP sponsored the game and served up free Mikeburgers for players, and nearby MR MIKES locations in Slave
Lake, Bonnyville and Edmonton donated $1 from the sale of every Mikeburger to the charity throughout the event.