#1 Ranked Health Products Franchise* Focuses on Expanding Development Pipeline in Key Canadian Provinces
With a proven operating model that has franchisees earning increased top line sales and gross margin improvements Pearle Vision is positioned for strategic expansion throughout Canada. With 60 locations currently open, Pearle Vision has identified Vancouver, Edmonton, Ottawa, Winnipeg, Toronto and other key markets as top priorities for new franchise development.
“Our operating model, eyecon, is a key driver for growth amongst our current franchisees. It is designed to maximize efficiencies at each Pearle Vision EyeCare Center – including a turnkey supply chain,” said Alex Wilkes, general manager of Pearle Vision. “Pearle Vision is the best-kept secret in the optical industry, but the time has arrived for the brand to expand its footprint and there is an unmistakable high-level of interest in the concept. Qualified investors, independent optometrists and independent optometry practice owners who appreciate the value of the trust built with the neighborhood EyeCare Center concept fit very well with Pearle Vision.”
Signaling the brand’s commitment to growth in Canada, Pearle Vision will be showcasing its franchise opportunity at the Franchise Show Canada (booth #206) in Vancouver on November 3 and 4 at the Vancouver Convention Centre. Offering recession resilient demand and a scalable business model, while requiring no optometry experience, Pearle Vision is an attractive business model for those seeking to build a multi-unit franchise enterprise.
“From the turnkey operations model to the market intelligence that comes with being part of a longstanding industry leader, Pearle Vision puts me in position to grow the business each year,” said Dr. Nadia Khan, a Pearle Vision franchisee in the Toronto area. “Being part of the Pearle Vision franchise system gives me a leg up on the competition because of the extensive knowledge, marketing support and Pearle Vision name.”
In addition to eyecon, franchisees have an advantage with Pearle Vision because of the marketing support and buying power the brand provides. Franchisees at every stage of their business cycle receive a local marketing plan to keep and expand market share. With the sway of immense buying power on Pearle Vision’s side, bridging relationships with the most well-known name brands in eyewear, maintaining tight connections with lens and contact lens distributors and providing access to state-of-the-art equipment at favorable price points, franchisees are given more time to run their business and focus on patient care. This support has allowed Pearle Vision to earn the honor of being the #1 rated optical brand in doctor quality perception amongst consumers. **
For independent optometry practice owners in Canada, Pearle Vision rolled out a new North American conversion program this year, Ignite. The program offers the opportunity for independent optometrists to convert their practice to a Pearle Vision, allowing them to receive all the benefits of being a Pearle Vision franchisee, while also permitting them to keep their same location and established patient roster. There are additional advantages to Ignite, including:
- Royalties are only paid on incremental sales
- Royalty fees are only based on dispensing sales not professional fees
- Advantageous pricing on eyewear and state-of-the-art exam equipment
Pearle Vision aims to expand with qualified franchisees that embody a contagious entrepreneurial spirit and who have a deep appreciation for following the brand’s processes and systems. Individuals and teams interested in joining the Pearle Vision franchise system, and planning to attend the Franchise Canada Show, can schedule time with brand representatives at the show by emailing Dwayne Greer at DGreer@luxotticaretail.com.
To learn more about the Pearle Vision franchise opportunity, visit ownapearlevision.com or call 1-800-PEARLE-1.
*Entrepreneur magazine “2018 Franchise 500” List
** Via Millard Brown December 2017 Optical Retail Tracker