Off to an impressive start of the year, Dental Fix Rx added seven new franchisees to its franchise system in quarter one, including a master franchise agreement in Alberta, Canada. These newly signed franchise agreements will bring the brand into 11 new markets across North America, in such States as New York, Pennsylvania, Michigan, Nebraska, and Georgia.
As consumer demand remains strong, the nation’s leading dental equipment repair service franchise is experiencing an influx of interest from prospective franchisees looking to fill the deep void in the dental industry. The company expects to sign another 40 franchise agreements this year.
“We have averaged selling and opening more than 40 franchises annually for the past three years,” said Scott Mortier, EVP of Business Development at Dental Fix Rx, which has granted more than 250 franchises throughout North America since its founding in 2009. “Demand remains high because there are no other national concepts providing dental equipment repair services effectively besides Dental Fix Rx. We’re continuing to gain significant attention in the dental industry through our reputation for faster repair solutions and high-level customer service. With this, we anticipate all U.S. territories to be sold within the next three years.”
The dental industry isn’t the only sector to take notice of the brand. This past quarter, Dental Fix Rx was named by Entrepreneur magazine as one of the top franchises in the nation, ranking the franchise No. 185 overall and No. 40 on the list of low franchise investments. The company also ranked No. 14 in Franchise Gator’s annual list of the Top 100 Fastest Growing franchise concepts.
“Our franchisees aren’t just going out and repairing dental equipment, they’re building relationships with local dentists and becoming a true ally who is invested in their success. This high attention to customer service is driving growth for our franchise owners and the brand as a whole,” Mortier added. “The dental equipment repair sector is a $38 billion industry, and we’re continuing to gain market share with the right franchisees and the right partnerships and strategies to help drive growth across the board.”
Dental Fix Rx is constantly creating new programs and forming new relationships that add value to its franchisees and their customers. In January, Dental Fix Rx formed a relationship with Mercedes Benz International and Funding Wonder – a digital social lending community – making financing available to franchisees with $25K in liquid capital and a 670 credit score. The funding is available to help set franchisees up for success, covering several aspects imperative to launching a Dental Fix Rx franchise – including the franchise fee, van buildout, working capital, training and training-related travel costs.
This past quarter also marked record sales among Dental Fix Rx franchisees with Darby Dental Supply. Franchisees are able to generate additional revenue by offering Darby Dental Supply products to dental practices. This is a result of the equity partnership formed between Dental Fix Rx and the Darby Group, the nation’s largest all-telesales dental products distributor, in 2016. Since the inception of this equity relationship, many Dental Fix Rx franchisees have referred dentists to Darby Dental Supply, resulting in hundreds of dentists rounding out their service supply mechanism with both brands. Darby also refers work to Dental Fix franchise owners from its 37,000 supply customers.
Another example of the brand’s aggressive growth efforts is the California franchise incentive it rolled out in March. While Dental Fix Rx has open territories throughout North America, one of the top markets the company is looking to develop is California. To augment its franchise growth, company executives will be hosting mobile Discovery Day events through September in Anaheim, Fresno, Los Angeles, Oakland, San Diego, San Francisco, San Jose and Sacramento. The company will also be offering a generous incentive to a lucky eight new California franchisees. In each of these California markets, Dental Fix Rx will waive the initial franchise fee (which includes the initial training fee for one person) for a qualified and randomly selected individual who attends the Discovery Day event and executes the franchise agreement (no earlier than 14 full days after such prospective franchisee receives the Dental Fix Rx Franchise Disclosure Document) (a $25,000 value)*.
* In order to qualify, prospective franchisees must attend a mobile Discovery Day event, be an approved applicant, and execute a Franchise Agreement (no earlier than 14 full days after such prospective franchisee receives the Dental Fix Rx Franchise Disclosure Document). Selections will be made no earlier than 14 full days after a Discovery Day event from those applicants who attended the Discovery Day, and completed the application, and received the Dental Fix Rx Franchise Disclosure Document.