British Swim School, the pioneer of non-traditional infant water safety programs, has announced today that it will be diving into Canada with multiple locations.
With more than 130 pools operating throughout the United States and one in Turkey, the first Canada pools will be corporate-owned and opening in Mississauga, Ontario – the first located at the TownPlace Suites by Marriott situated at 5050 Orbitor Drive in Mississauga, and second at the Holiday Inn Hotel & Suites located at 2565 Argentia Road in the Meadowvale area of Mississauga.
Centered on a two-step principle of teaching water safety and survival first, and swimming skill development second, the franchise operates a year-round program with innovative teaching methods. Straying from the traditional “set courses” model, students are placed in classes based on skill level with specific objectives. Students are graduated from that level and advanced to the next without a waiting period, an approach not found in session driven programs.
“It was a natural progression to target Canada to enhance our international presence,” stated Rita Goldberg, CEO and co-founder of British Swim School. “Canada generally focuses on session-based lessons versus our year-round approach proving the demand for our services. We’re delighted to bring our concept to Canada and confident it will make a positive impact with our Canadian neighbours.”
Anticipating growth of 50+ Canada locations by 2020, British Swim School seeks local entrepreneurs to join as franchise partners to increase the brand’s Canadian presence. Offering a low-cost investment opportunity, British Swim School’s business model allows franchisees to lead classes from pools in existing fitness chains, hotels, apartment complexes, etc., rather than requiring a large expense for pool construction.