Fan-favourite U.S. menu item makes its Canadian debut Sept. 20–21 in Toronto
Jimmy John’s is giving Canadians their first taste of the Picklewich, a sandwich that swaps bread for a giant dill pickle, at Picklefest Toronto, September 20 – 21. The Picklewich will be available exclusively at the Jimmy John’s tent at Henderson Brewing Co., 128A Sterling Rd., Toronto, Ontario.
Guests can choose between the Vito Picklewich and the Turkey Picklewich, both of which replace traditional bread with a large dill pickle. This is the first opportunity for Canadians to try the Picklewich. The Picklewich first debuted at Jimmy John’s locations in the US as a limited time offering in 2024.
“Picklewich is not just a tasty sandwich – it’s the perfect symbol of a movement,” said Kim Slongo, Director of Operations at Foodtastic, the company behind Jimmy John’s expansion in Canada. “When you scratch beyond the surface, you will see that millions of Canadians love foods that are brined. We’re happy to provide consumers with something new that will pickle their fancy.”
Picklefest is Canada’s first and largest food & drink festival focused on everything pickled and fermented. More than 50 vendors are expected at the festival, which features pickle-infused food, drinks, and family-friendly fun (kids under 12 attend free), rain or shine. Pickle lovers can find additional details about Picklefest Toronto at picklefestcanada.com.
For more information about Jimmy John’s in Canada and where to find us, visit jimmyjohns.ca.
The Picklewich, which swaps bread for a giant dill pickle, comes in two varieties: the Vito® Picklewich and the Turkey Picklewich. Photo: Foodtastic.
About Jimmy John’s
Jimmy John’s, founded in 1983, is the largest owned delivery sandwich brand in the United States, with more than 2,600 restaurants in 44 states. Jimmy John’s is part of the Inspire Brands family of restaurants. For more information, visit JimmyJohns.ca and InspireBrands.com.
About Foodtastic
Foodtastic is a leading franchisor of restaurant brands in Canada, with over 1,200 restaurants and $1 billion in sales. With an extensive presence both domestically and internationally, Foodtastic continues to drive the growth and success of its portfolio through strategic acquisitions and innovative culinary experiences. For more information, visit foodtastic.ca