Maleki brings extensive business development experience to competitive beauty market
Today WAXON, the successful laser and wax bar founded by entrepreneur Lexi Miles Corrin, announced that strategic business expert Hifa Maleki has joined the company as Head of Development.
Maleki joins the WAXON team to help meet the demand of explosive growth across Canada. WAXON currently has 18 locations across Ontario and eastern Canada, with eight more locations scheduled to open by spring 2025, including the first-ever WAXON location in western Canada – Edmonton. Other new locations are Guelph, Ont., Etobicoke, Ont., Woodbridge, Ont. Toronto Beaches, Ont., Waterdown, Ont., Milton, Ont., and Brantford, Ont.
“Hifa is a dynamic leader who is known for her direct impact in the strategic growth of major brands that are now well known across Canada,” said Lexi Miles Corrin, Founder and CEO of WAXON Laser and Waxbar. “We share a passion for inspiring and supporting women in leadership and helping people find financial freedom. Having a strategic mind like Hifa on our team is an incredible asset and will help WAXON meet demand for many successful locations across the country.”
For more than 15 years, Maleki has helped brands like Famoso Neapolitan Pizza and Orangetheory Fitness launch and increase business growth through franchising opportunities at scale in Canada. Under Maleki’s leadership, Famoso Neapolitan Pizza opened over 40 locations across the country. Orangetheory Fitness went from six locations in Canada to 100 open locations and to have 150 licenses sold in the first three years she spent with the fitness brand. Beyond scaling brands at record pace, Maleki is the well-known owner of two very popular restaurants in Edmonton, AB, El Jardin and El Corazon. A second El Corazon location is opening this summer in the community of Keswick in southwest Edmonton.
“I believe that the success of a brand is connected to the people behind it from the leadership at the corporate level to the staff and franchisees,” said Maleki. “My approach to successful business development is appropriately and carefully selecting great people, mentoring them through their initial entrepreneurship journey and dialing in on the best real estate for each unique market.”
Maleki brings this focus and drive now to WAXON. Collectively, the WAXON team have set a goal to take WAXON from 18 locations to 50 across Canada in the next 24 months. Their mission is to help people “Live Smoother” in their skin and inspire women to take the lead and find financial freedom through owning their own WAXON.
For more information about WAXON, visit https://waxon.ca/.
About WAXON
WAXON offers the most efficient, competitively priced, unique waxing and laser experience in Canada. Our state-of-the-art hair removal techniques are efficient, clean, and custom to each Client’s individual needs. WAXON has 18 locations across Canada and growing. Book your appointment online or just walk-in and start living smoother! https://waxon.ca/