Canadian Franchise


Crunch Fitness Cover Story


Crunch Fitness is a health club chain that leads the industry in fusing fitness, fun, and entertainment. Founded in New York’s east Village in 1989, the mission has been to make working out fun. Today, they are renowned for creating one-of-a-kind group fitness classes and unique programming for their wildly diverse members. Crunch has taken the name global with franchises in multiple countries around the world. With the history in fitness behind them, Crunch franchise owners can become part of a revolutionary concept that’s only growing stronger.

Crunch started franchising in 2010 and since arriving in Canada in 2017 Crunch has opened over 30 clubs and sold over 100 franchises to-date in Canada. They currently serve over 2 million members with more than 1,000 franchise units sold, 420+ gyms worldwide including the U.S, Australia, Spain, Portugal, Costa Rica and Puerto Rico with more than 30 in Canada.

The current club locations can be found in Southern Ontario, Alberta and as far as Quebec. Currently offering new opportunities, Crunch looks forward to working with new partners and franchisees across the country, as they move into new markets and further accelerate the growth across Canada. Crunch Fitness has the most progressive and competitive fitness model in the industry, and won’t be slowing down anytime soon. Canada has embraced our commitment to serious fitness,” said Wes Hodgson CEO of Crunch Fitness Canada. “We are proud to be one of the largest full-service gym brands in Canada and look forward to even more growth across all the provinces and territories.


Our ideal franchisee is a person that wants to work for themselves, but not by themselves. At Crunch, they focus on a smaller community of franchisees who develop multiple gyms.  That way, they can ensure they receive consistent support and access to the Crunch team whenever and wherever they may need it.  Crunch is widely considered to be the top brand in the fitness industry.

A Franchisee Testimonial from Karim Toupin-Chaieb Franchise Owner, Crunch Quebec states. When I made the decision to open a fitness club, the clear choice for me was imposed very quickly. Crunch Fitness, for me was the coolest brand out there, and it’s still the coolest brand out there. They have an impressive toolbox from marketing, training, and sales support. These are a key part of any successful business. Crunch has a proven formula that has evolved year over year from pre-opening, staff training, and day to day operations support. Crunch has world class systems in place.


Fitness franchising has been a growing sector as Canadians shift to healthier lifestyles. People are looking for new affordable and exciting ways to get in shape and help them stick to a workout routine.

“Expanding Crunch into Canada represents a great opportunity to provide our existing and new members with the high quality, affordable fitness experience Crunch is known for” said Wes Hodgson.

What makes Crunch stand out primarily is the fact that they are the original “No Limits” gym. What does that mean? No Limits means room for everyone, regardless of your shape, size, age, race, gender, or fitness level. No matter your workout of choice, they want you to feel good while you reach your goals with Crunch. The gyms boast state-of-the-art cardio and strength equipment. Depending on membership type, you’ll also get to try out their epic classes. Not to mention, some of the best personal trainers in the biz at an affordable rate.







Franchising in Canada is big business. Franchise businesses generate $100 billion in sales annually, and it’s estimated a new franchise opens every 2 hours, 365 days a year across the country. In fact, we have the second-largest franchise industry in the world, outranked only by the US.

And while opening a franchise can be incredibly lucrative, there are a number of legal considerations those looking to open their own franchise should be aware of before they sign a contract.


In terms of the high value, low priced business model goes, Canada has not seen the saturation of the big box gym as the U.S.  With smaller regions and provinces, the Canadian market is more conservative, and they want more bang for their buck, Crunch provides that value to them.





Investing in a Crunch franchise is an attractive option for those who want to work for themselves but not by their self and who also want the backing and support of a more experienced entity. When you invest in a Crunch franchise to own and operate, you gain the benefits of a well-recognized brand, an already established business model, and a successful system.

As a franchise owner, you receive support in many essential areas that can contribute to the success of your business, such as advertising and marketing, allowing your business to retain a customer base while drawing in new customers, and in turn, contributing to the growth of your business.


The advice given by Crunch if you are exploring franchise opportunities is do your homework on the franchisor. In franchising, there are often significant differences in profitability between different business concepts and industries. It’s always a good idea to know who you’re getting into business with, so you’ll want to make sure you do your due diligence on the franchisor before you agree to start your own franchise.

What type of industry experience does the franchisor have? Is there a team of people behind the franchisor? Do they have a track record of success?


Our franchise operation is run by a highly motivated team of industry vets who have decades of experience. Crunch will work tirelessly to keep you covered in all areas. If you are interested in becoming a Crunch Fitness Franchisee contact Clinton Czapla via email [email protected] or check out the website for more information.