Canadian Franchise

First Choice Haircutters


First Choice Haircutters’ #FCHappy promotion

In a national campaign developed by tag, First Choice Haircutters is putting the call out to all consumers to capture and share what makes them #FCHappy. Consumers are invited to share their photos from inside an FCH salon via Facebook, Twitter and Instagram, using the #FCHappy hashtag. By doing so, they are automatically entered into the #FCHappy contest for a chance to win over $10,000 in prizing.

The campaign, which will run nationally in Canada and regionally in the US, is supported by TV, digital and social advertising, in-salon activations as well as database targeting, and will leverage the new 2015 campaign messaging – ‘Happy Looks Good on You’. The campaign captures the positive emotional experience guests have with the FCH brand, and how a new look has the power to transform their mood.

“Our expansive base of loyal customers has told us that they choose FCH because of their positive experiences with the brand and our amazing stylists. We wanted to give them a platform to share their experiences, whilst rewarding them with some great incentives. As well, we wanted to motivate non-users to give the brand a try in a fun, approachable, relevant way!” said Athena Kalkanis, First Choice Haircutters Brand Director.

Danica Wolch, director of client service at tag said, “We have already seen a fantastic response from the ‘Happy Looks Good on You’ campaign. We‘re excited to take it to the next level,by creating some additional excitement for the brand and really pushing the social element of the program”.

Wolch added, “We wanted to engage the consumer, in a space that is comfortable for them, so social was a natural fit – all roads converge there.”

About First Choice Haircutters
First Choice Haircutters ( strives to offer professional hair-care for the value conscious family-minded guests in bright, friendly neighbourhood and open-air centres. With over 440 salons across North America and a no-appointment necessary philosophy, First Choice Haircutters is a full-service salon providing its guests an array of quality services, with skilled and trained stylists all at a great value.

About Regis
Regis Corporation (NYSE:RGS) is the leader in beauty salons and cosmetology education. As of December 31, 2014, the Company owned, franchised or held ownership interests in 9,603 worldwide locations. Regis’ corporate and franchised locations operate under concepts such as Supercuts, SmartStyle, MasterCuts, Regis Salons, Sassoon Salon, Cost Cutters and First Choice Haircutters. Regis maintains ownership interests in Empire Education Group in the U.S. and the MY Style concepts in Japan. For additional information about the Company, please visit the corporate website at

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