Canadian Franchise

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Brand Rehabilitation: Steps to Restore your Brand Reputation After a Setback

from Emily Ward and Jess Hunichen, Founding Partners, Shine PR. A franchisee gone rogue? Unforeseen issues with a supplier? Past owner’s bad business decisions coming back to haunt you? We would all like to focus on the positive and put the business hurdles business behind us, but the truth of the matter is that even… Continue reading Brand Rehabilitation: Steps to Restore your Brand Reputation After a Setback

Using Authentic Voice to Harness the Power of Social Media

from Emily Ward and Jess Hunichen, Founding Partners, Shine PR. It was not that long ago clients would consciously choose to avoid the social sphere, thinking they were taking charge by actively remaining silent. Soon they all found out that whether your brand is playing a primary role online or not – social messaging is… Continue reading Using Authentic Voice to Harness the Power of Social Media