from Dale Willerton and Jeff Grandfiel, Commercial Lease Consultants, The Lease Coach. As we explain in our new book, Negotiating Commercial Leases & Renewals For Dummies, every tenant wants to pay the least amount of rent possible. Every landlord, however, wants to get the most rent possible. In negotiating your rental rate, it’s important to realize… Continue reading Understanding and Negotiating Rental Rates – For Franchise Tenants