Starting November 28, Every Shawarma Becomes a Chance to Win Big This Winter
Tahini’s Restaurants, Canada’s fastest-growing Mediterranean fusion brand, is heating up the winter season with the launch of Unwrap to Win, the brand’s first-ever national prize giveaway, turning every shawarma into a chance at instant rewards. Beginning November 28, 2025, guests at all Tahini’s locations can unwrap their shawarma sleeve to reveal one of thousands of prizes, with a remarkable 90 per cent chance of winning.
“Unwrap to Win brings an entirely new level of excitement to the Tahini’s experience,” says Omar Hamam, Founder and CEO of Tahini’s. “This is the first time we’ve ever done anything like this, and with such a high chance of winning, we’re making a simple meal feel unforgettable.”
The limited-time campaign marks a major milestone for Tahini’s, introducing an interactive dining experience designed to surprise and delight guests. Each specially marked shawarma sleeve doubles as a prize reveal, offering customers the opportunity to win everything from free food to premium electronics, and one lucky winner will take home the grand prize: A trip for two to Mexico.
Additional prizes include:
- Free shawarma for a year
- 55-inch TV’s
- IPad’s
- PlayStation’s
- Movie passes
- Food prizes and exclusive rewards
This bold new promotion follows the recent launch of Tahini’s Unbland campaign, which debuted in early October. The campaign underscores Tahini’s positioning as the flavour-first challenger in Canada’s quick-service restaurant industry and reinforces its mission to prove that quick-service food can be crave-worthy, bold, and fresh.
“Unwrap to Win builds on the excitement we sparked with Unbland,” said Veronica Castillo, Vice President of Marketing at Tahini’s. “We’re redefining what Canadians can expect from fast casual. More flavour, more fun, and more energy. Whether it’s calling out bland food or giving guests a 90 per cent chance to win a big prize, we’re here to shake up the category and make every Tahini’s visit unforgettable.”
With Unwrap to Win, Tahini’s continues building momentum by turning its most iconic menu item into an interactive, high-excitement experience. The promotion runs for a limited time and is expected to generate strong buzz as customers begin sharing their instant wins.
This winter, your next shawarma could be a winner.
If you are interested in learning more, Tahini’s Founder and CEO, Omar Hamam and Veronica Castillo, Vice President of Marketing at Tahini’s are available for interviews.
For more information about this campaign, go to www.tahinis.com.
Get social with Tahini’s on Facebook at @Tahinis Restaurants, Instagram @tahinisrestaurants, YouTube @tahinisrestaurants, and TikTok @tahinisrestaurants.
About Tahini’s:
Tahini’s is a unique, category leading quick service restaurant group founded in 2012 and currently operating more than 74 locations across Canada, in addition to operating Tahini’s Kitchen within select FreshCo locations, a Sobey’s banner, and offering a selection of Tahini’s retail packaged products through select grocers. The brand has been fueled by nearly 2 billion views across all of its social media channels and is preparing for rapid growth across Canada and internationally.