Cultures, Villa Madina and Mr. Souvlaki, three brands under the MTY Group, were honoured as a recipient of the Franchisees’ Choice designation on April 23, 2018 during a Gala Awards Presentation at the 27th annual Canadian Franchise Association National Convention in Ottawa, Ontario. This is the eighth year for the annual Franchisees’ Choice designation program. This marks the second consecutive year that Cultures Restaurants and Villa Madina Restaurants are receiving this award. Mr. Souvlaki Restaurants is a first-year recipient of this award.
The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. This year, more than 70 CFA member franchise systems participated in the survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee.
“It is a great honour and privilege to receive this award, as it is based on the feedback and survey results of our franchisees,” says Jennifer Ma, Senior Director of Marketing & Operations of Cultures, Villa Madina & Mr. Souvlaki.
“Our corporate team members are truly dedicated to the brands and to our franchisees. We value the partnerships we have with our franchisees and obtaining their feedback and insights are the keys to our success,” says Bill Hamam, General Manager and Director of Franchising.
In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees’ Choice designation identifies that a franchise brand has received solid endorsement and ratings from its franchisees. The 2018 Franchisees’ Choice designees are representative of the spectrum of franchise opportunities and the diversity and excellence of CFA members.
“The true strength of a franchise system lies in the mutually-rewarding relationship between a franchisor and its franchisees,” says Lorraine McLachlan, CFA President and Chief Executive Officer. “Being a Franchisees’ Choice designee is an honour and a vote of confidence because the high rankings in franchisee satisfaction come directly from the franchisees themselves.”