Canadian Franchise Association’s Military Veterans Program Enrols Topper’s Pizza

By becoming a member of this program, Topper’s Pizza will now offer Military Veterans transitioning to civilian life, the opportunity to purchase a Topper’s franchise at an exclusive Military Veterans rate.

Recognizing the difficulties Veterans can face when transitioning out of service into civilian life, Military Veterans interested in becoming Topper’s Pizza franchise partners are eligible for a reduced licencing fee of $12,500 as part of the program – a 50% reduction from the standard franchising fee of $25,000.

Also, during the first year of operation, Military Veterans are eligible for a financial marketing incentive which is used to help launch, market and promote the Topper’s Brand and the new pizzeria within the community, done so through an assortment of proven marketing tactics. “We are honored to be a part of this program and we look forward to being able to give back through business ownership to those who have given us so much with their service,” said Topper’s Pizza Co-CEO Kelly Toppazzini. “Continuing on in the Topper’s Pizza tradition of family, we are excited to introduce dedicated franchise partners from the military into our system and build lasting relationships with the Veteran community.”

Military Veterans are ideal for the Topper’s Pizza system for a number of reasons. With their extensive training to handle any number of situations and the ability to lead by example, this sector is the perfect fit for the brand. Not only do Military Veterans have a great sense of discipline and exceptional leadership skills, they also often have strong family ties, something that Topper’s Pizza holds in high regard.

The history of Topper’s Pizza dates back more than 100 years, to when Co-CEOs Kelly and Keith Toppazzini’s great grandfather, Giuseppe Toppazzini immigrated from San Daniele, Italy to Canada. As part of his journey, Giuseppe brought his family’s secret Italian bread recipe, which has been passed down for four generations – the foundation of the brand’s success. The fourth generation of the Toppazzini family has continued to use the original bread crust recipe, now known as Authentic ItalianBread™, as a staple for unique recipes and specialty pizzas. The resulting success has made the brand one of the most popular pizzerias in Canada and a premiere franchising option for entrepreneurs across the country.

Founded in 1982, Topper’s Pizza is one of Canada’s most popular pizza brands. The company began franchising in 1992 and currently has 37 pizzerias throughout Ontario. The recipe for Topper’s success includes quality ingredients, an unbeatable crust, a proven system and first-class franchise partners. Topper’s Pizza has plans to add new locations in key markets throughout Ontario under an ambitious expansion plan that will increase the amount of pizzerias from 37 to 140 by 2018.

Topper’s Pizza is looking for people who want to jump into the highly competitive pizza business with a growing partner that has a track record of success. An industry with a high level experimentation and a multitude of growth opportunities, it is difficult to have success without a strong partner like Topper’s Pizza.

The recent hires of veteran franchising executive Jeff Dillon to serve as Executive Vice President of Topper’s Pizza, overseeing daily operations and strategic growth initiatives, and former A&W and Boston Pizza developer Andrew Diveky as the company’s new Director of Franchise Development, have proven to be extremely beneficial. With their development expertise, Topper’s has become a force in the franchising community.

“Jeff and Andrew are consummate professionals with successful track records. Together, they have developed a carefully crafted growth plan that will continue to yield impressive results,” Topper’s Pizza Co-CEO Keith Toppazzini said in a news release announcing the expansion.

The first phase of growth included a brand new location for Topper’s Pizza in Lively, Ontario and a signed threepizzeria deal in the Richmond Hill area. Additional plans include pizzerias in prime growth markets like Ottawa, Kitchener, London and Mississauga. After expansion throughout Ontario, Topper’s will continue to grow the brand, targeting the Western provinces of Canada. The initiative will be the largest expansion in the company’s history.

Through the brands focus on strengthening its system with key hires and bringing on strong franchise partners, the brand is primed for exceptional growth throughout 2015 and the coming years.

For information about Topper’s Pizza franchising opportunities,

visit www.toppersfranchise.ca or call 1-877-558-5581

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