TONI &GUY celebrated the grand opening of its first Canadian franchise in Toronto’s upscale Yorkville neighbourhood this September. After a recent restructuring, T&G emerged with a promising growth strategy, offering franchises in both their salon and academy models. Already with locations in 42 countries worldwide, T&G’s expansion into the heart of Toronto was a natural next step.
Canada’s first location is owned and operated by power couple, Clarissa and Rob Pupo. For them, it was a clear decision when the opportunity to open under the TONI&GUY brand arose. “I started my career with the TONI&GUY family,” co-owner Clarissa said. “Not only do I know their techniques well, I’ve also seen the success over the competition. It’s a team I’m enthusiastic to stay with.” The new salon marks T&G’s continued entrepreneurial vision the company is fostering across Canada.
The new salon features the signature style the TONI&GUY brand is known for: a bold design with unfinished flooring, exposed painted brick and sleek white counters. The in-house team features award winning stylists and make-up artists trained under the renowned T&G methodology.
Co-owner, Rob Pupo had his first exposure to TONI&GUY when assisting at a London hair show.
“They had an energy that stood above the rest.” He said. This distinction Rob noticed was built by the Mascolo brothers, with over 50 years of experience in the hairdressing industry. To this day they continue to set the standard for fashion-forward styling. “It’s exciting for both of us to take part in this growing legacy.”