The Sustainable Edge: 15 Minutes a Week to a Richer Entrepreneurial Life

New Book Provides Proven Strategies for Entrepreneurs to Live Life by Design, Not Default

The Sustainable Edge CoverToday, entrepreneurs seem to think that being busy is a badge of honor. However, too many are busy building their business and forget to live their lives—this impacts their family, friends, faith, health and passions. What if there was a way to find a “passion that pays” and to be “busy” balancing your priorities?

Ron Carson and Scott Ford’s new book, The Sustainable Edge: 15 Minutes a Week to a Richer Entrepreneurial Life, solves the most difficult growth challenges of entrepreneurs by unlocking the secrets of what really matters most. This thought-provoking book by two proven, entrepreneurial strategy professionals, delivers an inspirational approach for addressing an entrepreneur’s core competencies, values, goals and vulnerabilities.

“The Sustainable Edge offers inspiring exercises that will allow you to be brutally honest with yourself and find out what you really want out of life,” says Ford. “You don’t have to sacrifice one part of life over the other – growth feeds balance and balance feeds growth.”

Carson and Ford’s new book goes far beyond theory by presenting unique ideas, exercises and tools to put your company or destiny on a path toward profitable, sustainable growth; it also represents the authors’ personal commitment to best practices for personal and spiritual growth. Carson and Ford present actionable plans that can be implemented immediately and deliver concrete results. Each chapter is designed to inspire entrepreneurs to define and sustain a competitive edge in the complex, fast-changing world of business.

“Most business owners are out of balance forfeiting family-time and other passion-pursuits when they don’t have to,” explains Carson. “They are in desperate need for a simplified way to identify their passions and have a system where it is not work or play…but living. The Sustainable Edge is the answer to living a life by design, not default, and to succeeding in all areas of your life, not just business.”

Relying on insights and proprietary tools based on decades of experience, the authors teach you how to achieve your goals across four key areas: your business, your teams, your clients, and your personal lives. Through the book you will learn the authors’ trademarked Business Implementation Quotient (IQ) Grower process that appears in the form of end-of-chapter exercises. These easy-to-perform exercises can be completed in as little as 15 minutes per week to help your company boost its own Business IQ. This work is an important read for entrepreneurs in search of achieving the sustainable edge in their careers and their lives. The book also covers the following topics:

  • The 15 percent growth imperative: why it’s the magic number
  • How to value your clients idea of value
  • How to write a personal and professional mission statement
  • Passions that Pay: discover what you want for your life
  • 3 Steps to incorporate personal goals into your business plan
  • How to be “Boldly Vulnerable” while demonstrating impactful leadership
  • Learn the one behavior that the most successful and happiest business owners do each day

“Once you have recognized and gotten rid of the reasons why you can lose, you are on the road to winning. Ron Carson’s book, The Sustainable Edge, covers this approach completely,” says Bobby Knight, Retired NCAA Hall of Fame Coach.


Ron Carson is the founder and CEO of Carson Wealth, one of the largest wealth advisory firms in the country and one of only two independent firms in Barron’s Hall of Fame, serving clients through holistic financial planning, disciplined investment strategies, and proactive personal service. He is one of the most celebrated and respected financial advisors and executives in the industry and is a sought after speaker, thinker, and investment strategist. Ron has shared his success principles, as documented in his book, Tested in the Trenches, with audiences worldwide. Most recently, Ron coauthored The New York Times best-selling book Avalanche and the blueprinting process that goes with it. Together, these tools help advisors learn how to clarify their mission, vision, and values by setting business and life goals. Ron and his wife, Jeanie, reside in Omaha, Nebraska. They have three wonderful children, two dogs, and a cat. Ron enjoys spending time with his family, golfing, flying, and pheasant hunting. He can be found on Twitter and LinkedIn.
Scott Ford, founder and CEO of Cornerstone Wealth Management Group, is ranked in the top 1 percent of all LPL registered financial advisors based on annual production. He was recognized as one of the 20 Rising Stars of Wealth Management by Private Asset Management Magazine in 2008 based on managing at least $1m in assets per client. Scott is the author of three books: Financial Jiu-Jitsu: A Fighter’s Guide to Conquering Your Finances and The Widow’s Wealth Map: Six Steps to Beginning Again. Scott be found on Twitter and LinkedIn. Securities offered through LPL Financial, Member FINRA/SIPC. Investment advisory services offered through CWM, LLC, a Registered Investment Advisor. LPL Financial is under separate ownership from any other named entity.
The Sustainable Edge is available on Amazon.com as well other fine booksellers.

Leave a Reply

Your email address will not be published. Required fields are marked *