A MIDDLE EASTERN TWIST ON THE NORTH AMERICAN SANDWICH SHOP

A new health-conscious deli that serves up Middle Eastern subs and shawarmas

Fresh East tops the good old-fashioned sub with a splash of authentic Middle Eastern flavours. The first location is officially open for business as of Thursday, March 26th in Mississauga. Fresh East is a new quick-serve restaurant concept, where diners can try the savoury flavours of the Middle East and customize the sub or shawarma as they like. On the menu is a selection of freshly baked breads, fresh produce, halal deli meats, and authentic homemade secret sauces.

The new franchise concept is a spin-off of the popular GTA restaurant chain Paramount Fine Foods, which is recognized for its award-winning shawarma and authentic Lebanese food. Paramount itself has grown to 20 restaurants this year with locations in Canada, USA and the Middle East.

Fresh East is the first halal-certified quick-serve sandwich shop, catering to halal and health-conscious diners. “We serve the real deal when it comes to Middle Eastern cuisine,” says Mohamad Fakih, CEO and President of Paramount. “People love that we bring the real flavours, family-friendly environment, and healthy food options.” Fresh East is following the successful franchise model of Paramount Fine Foods, and is set to open up two morelocations in the GTA by the fall, and additional locations in the USA.

www.fresheast.ca

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