Via Route Car and Truck Rentals is pleased to announce the acquisition of Quebec car rental franchise Bleu Pelican.
Via Route, a 100% Canadian company, has been a leader in the car rental industry for more than 30 years. This acquisition will enhance the experience of Via Route’s retail and corporate customers in myriad ways and also increase its share of the used car sales market.
An additional 19 franchise locations will now become part of the Via Route brand, supplementing the eight existing branches. Customers and franchise owners alike will benefit from the strength, creativity, and expertise of the Via Route network. In the coming weeks, new branches operated by managers with a successful track record in their respective markets will join the group.
“This is the perfect opportunity for Via Route to continue our mission of serving customers in every corner of the province thanks to our great selection of vehicles for rent and for resale. Our large fleet and proven logistics systems will allow us to sustain our growth and pursue our ambitious plan for expansion,” said Robert Lalonde, the new Via Route president.
Mr. Lalonde has a 35-year track record in the rental industry with companies like Tilden and Discount and is also president of Regroupement des loueurs de véhicules du Québec. His vast experience and in-depth knowledge of Quebec’s different regions will ensure the network’s success.